Reduce your living room to roughly a 2” x 3” two-dimensional depiction (how it looks on your phone screen when buyers first start a search). What do you see? Not much! Detail is missing and the more “visual clutter” you have (more on that in a future blog post), the less calming and therefore less interesting your home photos become. Buyers won’t feel drawn in and won’t be as eager to come take a first-hand look.
Enter pillows to the rescue! Okay, there are actually a whole lot of steps you need to take before pillows, but pillows are perhaps the most fun. Think of throw pillows as icing on the cake. So like my four-year-old, we will start with the icing since it is the best part. (For those of you cake-first eaters, look to future blog posts to work back through the pillow pre-requisites.)
Throw pillows on a sofa add interest to the room. Interest draws a buyer into your photos. And when someone feels drawn into a home’s photos, they most often will choose to see the home in person, which gives you an even better chance of making a sale!
Here are some guidelines to use when deciding what to add.
1. Retire the ones that came with your sofa. They are usually too symmetrical and too color coordinated. They are also rarely textured. And unless your sofa is brand new, they are probably dated.
2. Use odd numbers, for example three on one corner and two on the other. The lack of balance creates interest and directs the eye from one side to other. In other words, viewers see it as more three-dimensional than just a flat photo.
3. Look for at least one or two with texture, like a knotted finish, brocade fabrics, or other embellishments. Texture will add dimension to your sofa AND your photos!
4. Buy something new. Affordable options can be found at a number of stores … Pier1, Target, Tuesday Morning, World Market, and more as well as at any of your fave on-line home décor retailers like Wayfair, Amazon, Joss and Main, etc. New pillows on a sofa are like new paint and they always add a little lift to the room.
5. Go for a bold pop of color or a bold color contrast. Use a single bold pillow to draw together colors from a rug and/or art. This will give direction to your eye as someone views the photo. Their eye will naturally be drawn to all the places you want to accentuate … for example, with a mostly cream and grey neutral living room palette an orange pillow on the sofa grabs the attention, the eye then naturally moves to the orange in the fireplace painting putting attention on the majestic rockwork, and then bounces over to the orange vases on the bookcase showing off built-in storage. This is what will cause buyers to see your room and think, “Wow! I need to see more!”
Brightly colored throw pillows grab attention, even on a 2”x3” playing field. So be brave! Go bold! And let your pillows do the talking. The rest of your house will speak for itself!